Undefined hip-hop festival · Lei Chen

There are a variety of different music festivals that exist today, but usually different types of musical acts are included in one festival. For example R&B, pop, hip hop, etc. Also with hip hop music being more and more popular nowadays, this project aims to create a festival brand with the hip hop theme, which can provide a stage for hip hop fans to experience the glamour of hip hop and all kinds of hip hop culture.

Therefore, I created a new festival brand, “UNDEFINED”, and designed its comprehensive visual identity system, including posters, the official website, and social media promotional pages.