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MA Communication Design student work

Woodpeckers carving studio | Ziqi Shao

“Woodpecker Studio” is a woodcarving workshop, to help those who are interested in woodcarving or looking for a place to do handmade work. The studio offers courses for all levels of student. From this concept, a series of branded products such as business cards, posters, packaging for carving knives, and a toolbox were produced, which make up the brand design.

The brand logo design is inspired by the combination of woodpecker and letterpress, including the brand font design also uses letterpress technology, including pattern design.