Alternative vegan | Claire Jones

Alternative Vegan is a five booklet guide for both the practiced vegan and vegan-curious users, seeking the alternative. It promotes a healthy vegan lifestyle through reference/how-to sections.

Physical mockup of box and books. The aim was to communicate Vegan and the theme of alternative, in a way that is both appealing and recognisable.

The individual booklets offer the opportunity to explore the sections one by one and making use of portability through the use of one booklet at a time, for instance: one booklet that covers vitamins and nutrients, can be taken out whilst shopping or searching for such items.