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MA Communication Design student work

Mitra: A guide to the UK | Prachi Bhosale

Mitra is a set of applications designed for students travelling from India to the UK, Ireland and the US. Students may use this app to learn about the surroundings of their recognised university, as well as basic information for navigating life in a new city. Functionalities cover the needs of novice users, as well as more self-assured students, who are less reliant on others. Overseas students from India often struggle with feelings of homesickness. This app addresses this need, and provides access to a social network of other students in the same situation.

The app serves as a guide for students from the moment they choose an institution until they arrival and settling in period.

Mitra brand: logo, colours and typeface
Information architecture